Business Development and Relationship Selling Programs

Based on the book Relationship Selling: Building Trust to Sell Your Service by Karen Johnston and Jean Withers, Johnston Training Group, Inc.'s Business Development and Relationship Selling programs emphasize building long-term client relationships. 

Professionals who sell their time and expertise will particularly benefit from this non-manipulative approach, which is well suited to experienced, confident professionals of all types including those who prefer to avoid the salesperson's role. 

In this program on Relationship Selling (also called Relationship Marketing), participants actually make appointments and meet with potential clients in order to hone the skills and insights developed during the program.  At the completion of the training period, your organization will have documentation to show the results of those assignments.